At a time marked by dynamic shifts in program schedules and VOD content, where risk-taking is much more questioned and bold endeavors don’t consistently yield success — does the daily soap opera symbolize stability in this risk adverse environment? Scriptwriters paid for a significant number of episodes, advertisers reassured, drama commissioners appeased… The soap opera seems to be regaining its letters of nobility. However, the daily soap opera remains an expensive gamble. It must make its mark, then last and become part of the daily lives of over-engaged viewers. What if daily soaps were also instrumental in building up a strong ‘on demand’ platform?
Session moderated by Raffaella Bonivento