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Creating an original IP: a sustainable model for producers


Marketing of series and innovation

In a constantly evolving audiovisual landscape, creating intellectual properties (IP) has become a key strategic asset for producers. It’s no longer just about crafting narrative universes or managing brands, but about building a sustainable and virtuous business ecosystem. This involves identifying the right talent, capable of innovating at every stage of the process, and mastering IP as a fundamental pillar of strategy. What tools and strategies must today’s producers adopt to become the architects of tomorrow’s IP?

Session moderated by Stéphanie Bro, l’Agence Inédite President.

Speakers
Emmanuelle BOUILHAGUET
Producteur·trice
TOP - The Originals Productions - France
Emilie BLEZAT
CEO, Producer & Creator
Dark Riviera - Sweden
Ronald MUEHLFELLNER
Executive Producer
Bavaria Fiction - Germany
Brendan FITZGERALD
CEO
Secuoya Studios - Spain
Nick LEE
Commercial Director Scripted
BBC Studios - United Kingdom
Stéphanie BRO
President
L’AGENCE INEDITE - France