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All eyes on advertising budget. What are the impacts on content creation?


Lille Dialogues

With the end of Peak TV comes the era of rationalization. Subscriber volatility has driven VOD platforms toward ad-based models, further straining the advertising market. Monetization battles now encompass legacy broadcasters, FAST channels, the digital creator ecosystem, and VOD platforms. Who will fund high-end fiction, in-depth investigations, and documentaries as cheaper, self-produced content dominates the monetization race? Can creativity thrive and bold storytelling endure in an increasingly challenging landscape?

Session moderated by Marjorie Paillon.

Speakers
Mathilde FIQUET
General Secretary
CEPI - EUROPEAN AUDIOVISUAL PRODUCTION ASSOCIATION - Belgium
Grégoire POLAD
Director General
Association of Commercial Television and Video on Demand Services in Europe - Belgium
Jean-Paul PHILIPPOT
CEO
RTBF - Belgium
Marjorie PAILLON
Host, Speaker, Producer
I Love Productions - France