SERIES MANIA’S BEST MARKETING INITIATIVE AWARD is a prize awarded by Series Mania to a series’ promotion for the viewing audience and professionals from the series industry.  

This newly named prize is aimed at celebrating creativity in series’marketing, not only for the promotion to the viewing audience (BtoC), but also initiatives undertaken by producers and distributors toward commissioners and buyers (BtoB).

All promotional initiatives for the launch of a new series or a new season of an existing series are eligible (see below for full eligibility requirements). 

The selection will be made by the Series Mania’s team and a qualified committee of audiovisual and marketing professionals. The company with the best creative initiative will be awarded a prize at Series Mania Forum 2024 (March 19 > 21).

The best projects submitted will also be featured in Series Mania Forum conference program. 


  • Creative / social / influence agencies, producers / studios, international distributors and/or broadcasters / streamers who have set up promotional operations for the launch of a series or a new season of an existing series can apply for this award. For this edition, initiatives launched in 2022, 2023 and 2024 will be eligible.
  • The same applicant / company can submit a maximum of 2 initiatives to the selection committee.
  • For the 2024 edition, campaigns launched in 2022, 2023 and early 2024 are eligible.
  • The application must be for a initiative around a fiction series. Initiatives around documentary or animation series are not eligible.
  • The initiatives should be aimed at the general public and/or professionals from the series industry.

Notes: by “initiative” we mean all creative devices aimed at attracting the attention of the potential audience (videos, promotional trailers, experiences, gamification, digital/social mechanics, key visuals, etc.).

By submitting an initiative for selection, the applicant agrees to be physically present at Series Mania Forum.

Applicants also authorize the broadcasting of their video – or any other document submitted – during a conference organized at Series Mania Forum and available in replay on the event’s digital platform (access strictly reserved to accredited guests).


The registration of for the Best Marketing Initiative Award is free of charge.

The following documents are required for any submission:

  • A video (less than 5 minutes) highlighting the initiative. Otherwise, a slide show (less than 10 slides).
  • A complementary pdf (if not covered in the video or slideshow) with the performance of the initiative.

Applications must be sent via the online application form. The documents to be submitted are to be loaded directly into the form and all documents must be provided in English, and/or subtitled in English.

The deadline for applications is January 23, 2024 at 23:59 (CET).

Submit my initiative




  • November 20, 2023: Call for project opens
  • January 23, 2024: Closing date for submissions
  • February 2024: Reveal by email of the selected campaigns to be presented at SMF.
  • From March 19 to March 21, 2024 – Series Mania Forum: Official presentation of Series Mania’s Best Marketing Initiative Award and conference organized within the track “Marketing of series & Innovation” (Lille Grand Palais, France).

For further information, you can refer to the rules, the FAQ and contact us directly at forum@seriesmania.com