Kurt McClung

Kurt McClung is a veteran writer, narrative designer, world-builder and producer whose work spans video games, comics, books, film, TV and transmedia storytelling. After earning an Industrial Engineering degree at Purdue University and beginning his career as an information-systems consultant in Paris, he shifted gears to follow his creative passions, founding a children’s publishing studio and ultimately devoting himself entirely to creative work.

In 1998, he launched Yeti Entertainment, through which he oversaw the creation of dozens of original IPs and more than 70 children’s books and games, working with partners such as Hachette, Hasbro, and Humanoids. Under his direction, Yeti expanded into early cross-media production, blending books, board games, video games and animated series. He later sold the company to Humanoids and continued to contribute to creative projects including comics and transmedia adaptations.

Kurt gained wider prominence in the video-game industry: from 2005 onward he worked with major studios such as Ubisoft, designing and writing for renowned franchises like Might & Magic, and contributing to many others including Skull & Bones, Ghost Recon: Breakpoint, Vampyr, Greedfall, Ravenswatch and more.

In 2012 he founded Taliespin, an interactive writing studio specializing in IP creation, narrative development, and comprehensive world design. Through Taliespin, he continues building original worlds and stories, working across games, comics, film and television.

A pioneer of transmedia methodology, Kurt developed a “360° Narrative Design & Creative Alignment” approach to guide IP creation across formats and media. He shares this expertise in masterclasses and workshops worldwide, helping emerging creators expand their stories beyond a single medium.

Based in southern France, Kurt continues to collaborate internationally — crafting immersive worlds, writing narratives, and mentoring the next generation of storytellers and world-makers.