Stranger Things (Season 4)

Déclaration de l’auteur On May 27, The Stranger Things season 4 was launched on the service. One of the most iconic and loved Netflix shows in France. The Marketing and PR goal was to generate a massive buzzworthy momentum around the launch of the show: Be the most talkable shows on social platforms and media landscape during the very competitive period. Generate Fandom UGC from fans To achieve it, the Netflix teams offered a massive Stranger Things Festival in the Cirque d’Hiver. A free immersive event with more than 10 000 free tickets which should allow fans to create tons of unique content for their social channels. A free tickets booking strategy was set-up between the official website, an IRL live experience for the hardcore fans and many fan contests on every partner’s official social platforms. From May 26 to May 29, 9 sessions of 1 hour per day allowed the 10 000 fans to discover more than 10 activities inspired by the show : from a roller disco, an [...] Détails du projet et contacts sur Series Mania+