The Best Marketing Initiative Award call for projects is open!
Presentation
Series exist, but they must be seen!
Launched in 2023, SERIES MANIA’S BEST MARKETING INITIATIVE AWARD is a prize awarded by Series Mania to celebrate creativity in series’ marketing, not only for the promotion to the viewing audience (BtoC), but also initiatives undertaken by producers and distributors to raise awareness toward commissioners and buyers (BtoB).
This new competition responds to the need for broadcasters and platforms, faced with the dizzying number of series available, to create innovative and unique marketing tools so that series are noticed and have every chance of meeting their audience.
The selected initiative will be awarded a prize during Series Mania Forum 2026.
Important : Submissions will only be accepted in English so all submitted material can be read by our international selection committee.
NEW this year: you are the jury!
For the first time, the audience in the room will have the opportunity to vote live and decide which marketing initiative takes home the Best Marketing Initiative Award.
Who can apply?
- Creative agencies and/or broadcasters/streamers and international distributors that have implemented promotional operations for the launch of a series or a new season of an existing series can apply for this award. For this edition, projects launched in 2024, 2025 and early 2026 will be eligible.
- The same company can submit a maximum of 2 initiatives to the selection committee.
- The application must be for an initiative around a fiction series. Operations around documentary or animation series are not eligible.
- Communication tools around a series must be aimed at the general public (audience) and / or at professionals.
- By “initiative” we mean any creative device aimed at attracting the attention of the potential audience (videos, experiments, gamification, digital/social mechanics, key visuals, etc.).
The deadline to apply is Tuesday, February 3, 2026 until 14:00 (CET)
CONTACT
For further information, you can refer to the rules and contact us directly at [email protected]
Note that this page will be updated on a regular basis.