Presentation
SERIES MANIA’S BEST MARKETING INITIATIVE AWARD is a prize awarded by Series Mania to celebrate creativity in series’ marketing, not only for the promotion to the viewing audience (BtoC), but also initiatives undertaken by producers and distributors to raise awareness toward commissioners and buyers (BtoB).
This new competition responds to the need for broadcasters and platforms, faced with the dizzying number of series available, to create innovative and unique marketing tools so that series are noticed and have every chance of meeting their audience.
All promotional initiatives for the launch of a new series or a new season of an existing series are eligible (see below for full eligibility requirements).
The selection will be made by the Series Mania team and a qualified committee of audiovisual and marketing professionals. The company with the best creative initiative will be awarded a prize at Series Mania Forum (March 25 > 27).
The best projects submitted will also be featured in Series Mania Forum conference program.
SELECTION JURY
Stewart CLARKE
Senior Vice President, Content, International, Deadline
Manori RAVINDRAN
London Correspondent for
The Ankler
Valentin RICHARDOT
CEO & Editor-in-chief,
J’ai un pote dans la com
2025 SELECTION
BLUR
B2C
Activation countries: Belgium
By: Sputnik Media
GĄSKA
B2C
Activation countries: Poland
By: Amazon Prime Video, BDA Creative GmbH, Smakjam, Bespoke, KoMMitet PR
HOUSE OF THE DRAGON
B2C
Activation countries: International
By: WARNER BROS. DISCOVERY, Max (Streaming Platform), HBO (Network)
PARLIAMENT
B2B2C
Activation countries: France & Germany
By: Cinétévé, Studio Hamburg Enterprises, France tv distribution
THE SOURCE
B2C
Activation countries: France
By: DDB Paris
CONTACT
For further information, you can refer to the rules, the FAQ and contact us directly at [email protected]
Note that this page will be updated on a regular basis.