Presentation
SERIES MANIA’S BEST MARKETING INITIATIVE AWARD is a prize awarded by Series Mania to celebrate creativity in series’ marketing, not only for the promotion to the viewing audience (BtoC), but also initiatives undertaken by producers and distributors to raise awareness toward commissioners and buyers (BtoB).
This new competition responds to the need for broadcasters and platforms, faced with the dizzying number of series available, to create innovative and unique marketing tools so that series are noticed and have every chance of meeting their audience.
All promotional initiatives for the launch of a new series or a new season of an existing series are eligible (see below for full eligibility requirements).
The selection will be made by the Series Mania Festival’s team and a qualified committee of audiovisual and marketing professionals. The company with the best creative initiative will be awarded a prize at Series Mania Forum (March 25 > 27).
The best projects submitted will also be featured in Series Mania Forum conference program.
ELIGIBILITY REQUIREMENTS
- Creative / social / influencer agencies and / or broadcasters / streamers and international distributors who have set up promotional operations for the launch of a series or a new season of an existing series can apply for this award.
- The same applicant / company can submit a maximum of 2 campaigns to the selection committee.
- For the 2025 edition, campaigns launched in 2023, 2024 and early 2025 are eligible.
- The application must be for a initiative around a fiction series. Initiatives around documentary or animation series are not eligible.
- The initiatives should be aimed at the general public and /o or professionals from the series industry.
Notes: by “initiative” we mean all creative devices aimed at attracting the attention of the potential audience (videos (promo trailers), experiences, gamification, digital/social mechanics, key visual, etc.).
By submitting an initiative for selection, the applicant agrees to be physically present at Series Mania Forum.
Applicants also authorize the broadcasting of their video – or any other document submitted – during a conference organized at Series Mania Forum and available in replay on the event’s digital platform (access strictly reserved to accredited guests).
submit yOUR INITIATIVE
The registration of for the Best Marketing Initiative Award is free of charge.
The following documents are required for any submission:
- A video (less than 5 minutes) highlighting the initiative. Otherwise, a slide show (less than 10 slides).
- A complementary pdf (if not covered in the video or slideshow) with the performance of the initiative.
Applications must be sent via the online application form. The documents to be submitted are to be loaded directly into the form and all documents must be provided in English, and/or subtitled in English.
The deadline for applications is January 30, 2025 at 14:00 (CET).
JURY selection TO BE ANNOUNCED
schedule
- November 14, 2024: Call for project opens
- January 30, 2025: Closing date for submissions
- February 2025: Reveal by email of the selected campaigns to be presented at SMF.
- From March 25 to March 27, 2025 – Series Mania Forum: Official presentation of Series Mania’s Best Marketing Initiative Award and conference organized within the track “Marketing of series” (Lille Grand Palais, France).
CONTACT
For further information, you can refer to the rules, the FAQ and contact us directly at forum@seriesmania.com
Note that this page will be updated on a regular basis.