Creative Campaign Award

Canada, Brésil, Australie, Mexique |
Déclaration de l’auteur On March 24, 2022, HALO, a Paramount+ exclusive, original series based on the iconic Xbox franchise, premiered on the streaming service, amassing a record global audience and becoming the most-watched series premiere on the platform of all time. The show’s instant success was due largely in part to a series of innovative and ambitious campaign efforts put forth by Paramount teams around the world, which included bringing to life the world’s tallest hologram across cities in key markets. Standing 60 feet tall, the 3D hologram of HALO’s iconic Master Chief: Spartan 117, made a one-night-only appearance on April 17, 2022, in world famous locations throughout Toronto, Mexico City, Sao Paulo and Sydney to continue the momentum of the hit series. The record-breaking “HALOgram” which came together in partnership with Minute Media, Wavemaker and Kaleida, featured a custom animation of Master Chief landing on earth and assessing the local surroundings. This [...]
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