Did you know that popular and critically acclaimed hits such as Dexter, The Haunting of Hill
House, or Killing Eve are all book adaptations? In an increasingly competitive ecosystem and a
market saturated with content, adaptations from books, podcasts, or video and board games
have become the new Eldorado.
In partnership with Shoot the Book!, Séries Mania Forum hosts a full day of pitches and
meetings dedicated to intellectual properties (IP) with strong potential for series adaptation.
2026 Program
IP MARKET : INTRODUCTION & MARKET DATA BRIEF ON IP ADAPTATIONS
By the European Audiovisual Observatory
March 25 | 10:15
This session dives into the latest trends in adapting intellectual property (IP) into series. How important are adaptations in TV series? Are TV series adapted more often from books than from other TV series? Which countries are the most adaptation friendly? Are adaptations more frequent in coproductions? Beyond these insights, the European Audiovisual Observatory will present exclusive data, shedding light on the current state of the market and where it’s headed.
IP PITCH: SHOOT THE BOOK!
By the SCELF
March 25 | 10:45
An initiative of the SCELF, Shoot the Book is the reference program for audiovisual adaptation.
8 selected projects, ready to be adapted into series, will be presented by their publishers during this pitching session.
Jury members (in partnership with the Film Français) :
- Alexandre Charlet, Producer, Swan & Les Films du Cygne
- Carole Della Valle, Producer, Banijay
- Jimmy Desmarais, Producer, Drama Queen Prod
- François-Pier Pelinard Lambert, Editorial Director, Le Film français
- Vera Peltekian, Consultant, Script doctor
- Hélène Zylberait, Literary Director, Haut et Court
Shoot the Book! also includes a day of B2B meetings with publishers on March 24 at the heart of the IP Market : Registration
In partnership with :

IP PITCH: SHORT SERIES, NEW TALENT TO WATCH!
March 25 | 12:00
Dive into the demanding selection of short films at the Series Mania Festival and discover new creators, new stories and new talent. Better than a CV, the proof is on the screen!
IP MARKET : SERIES ADAPTATION, TRACKING THE SCRIPTED GIANTS
By K7 MEDIA
March 25 | 16:00
“Tracking the Scripted Giants” is a flagship K7 Media study released every 18 months, analysing global trends in scripted format adaptations and identifying the titles driving international success.
Discover — and get inspired by — the shows leading the race!
Speakers :
- Richard o’meara, Managing Director, K7 MEDIA
- Patti Linnett, Consultant, K7 MEDIA
IP MARKET – WEBTOON TO SERIES: ADAPTATION AND IP EXPANSION
Korea Country of Honour – Special Session
March 25 | 14:00
Webtoons – vertically formatted digital comics that originated in Korea – have become a key pillar of the global IP ecosystem, driving globally competitive series beyond their digital origins. What does it take to transform 2D graphic storytelling into live-action – and what are the risks and rewards of adaptation?
In this session, the original creator and producers behind successful adaptations share firsthand industry insights, offering fresh perspectives on how webtoons evolve from mobile-first content into globally scalable audiovisual IP.
Participants :
- Donggeon Lee / Original creator of the webtoon <Yumi’s Cells>
- Mikyung (Michelle) Kwon / CEO, STUDIO N
- Hye-young Lee / Chief Producer, Studio Dragon Corporation
In partnership with :
