Once fierce rivals in the battle for advertising revenue, private broadcasters and streaming platforms are now forging strategic alliances. Meanwhile, advertisers are steadily shifting budgets toward social media giants, drawn by precise algorithmic targeting and lighter regulatory constraints. In response, a wave of industry consolidation has begun, with global repercussions.
How must regulators, through the anticipated update of the AVMS directive, commercial broadcasters and platforms adapt to ensure the sustainability of high-end series production and allow the entire value chain to thrive?
