Stranger Things (Season 4)

Author statementOn May 27, The Stranger Things season 4 was launched on the service. One of the most iconic and loved Netflix shows in France. The Marketing and PR goal was to generate a massive buzzworthy momentum around the launch of the show:Be the most talkable shows on social platforms and media landscape during the very competitive period. Generate Fandom UGC from fans To achieve it, the Netflix teams offered a massive Stranger Things Festival in the Cirque d’Hiver.A free immersive event with more than 10 000 free tickets which should allow fans to create tons of unique content for their social channels. A free tickets booking strategy was set-up between the official website, an IRL live experience for the hardcore fans and many fan contests on every partner’s official social platforms. From May 26 to May 29, 9 sessions of 1 hour per day allowed the 10 000 fans to discover more than 10 activities inspired by the show : from a roller disco, an arcade zone, a [...] Project details and contacts on Series Mania+