Change must be beneficial. And, in this case, it has an impact on all stages of content creation, from idea to screen. What do we need to do to embrace change while preserving original creation and fair remuneration for authors’ work? Should we learn to “prompt” instead of “write”? How should we remunerate the works used by “generative AI”? How can the industry address the issue of consent and a fair remuneration for digital duplicates of performers, whether living or deceased?
Experts share their views and advice.
Session moderated by Marjorie Paillon.