Microdrama is not just a narrative format. Low-cost production, fertile ground for AI integration, gamification, emotional monetization — everything is designed with ruthless optimization in mind: to captivate quickly, intensely, and repeatedly. Fiction becomes an instant stimulus, calibrated to trigger an “emotional shot.” The script is no longer an aesthetic concern but an attention-engineering variable among others.
And what if the core question was not the format, but the application orchestrating acquisition, retention, and micro-payments? In the face of these logics, is the market a creative playground or a playground for tech giants? Concentration and scalability, or local creative diversity: what’s behind the microdrama apps frenzy?
Session moderated by Beatrice ROSSMANITH, Founder & Director – Mothership Media Consultancy.
