To create a strong IP, you need to think of your series as a brand. Marketing plan, values, extensions, strategy… Concepts that may be confusing. By skillfully employing marketing strategies, series can not only generate revenue for their production and promotion, but also extend their reach and impact, helping to ensure their long-term financial viability. Product placement, licensed products, collaborations, content marketing, special event or sightseeing tours… You’ll know it all!
Session moderated by Stéphanie Bro.