Webtoons – vertically formatted digital comics that originated in Korea – have become a key pillar of the global IP ecosystem, driving globally competitive series beyond their digital origins. What does it take to transform 2D graphic storytelling into live-action – and what are the risks and rewards of adaptation?
In this session, the original creator and producers behind successful adaptations share firsthand industry insights, offering fresh perspectives on how webtoons evolve from mobile-first content into globally scalable audiovisual IP.