Through its institutions, Europe is deploying mechanisms designed to support the audiovisual industry economically and competitively. It is in this spirit that the European Commission is developing the AGORA EU programme, which will take effect in 2028. In a rapidly evolving sector, where technologies play an ever more central role, how can we anticipate the needs of an industry in constant acceleration?
This discussion will highlight the philosophy and the guiding principles of the programme and will be debated with representatives from the European industry.