Anne Bouverot, President of Séries Mania and an expert in artificial intelligence, will open the 2025 Lille Dialogue with a welcome speech.
POST PEAK TV: CHALLENGING TIME AHEAD.
AI, FUNDING, AUDIENCE...
After a period of euphoria, the audiovisual industry is now facing three major challenges. First, a funding crisis marked by an intense battle to capture advertising budgets. Second, a sociological challenge, linked to this advertising crisis, where younger generations are consuming massive amounts of content from digital creators, all while living in a world dominated by algorithms and skepticism. Finally, an industrial revolution, driven by the undeniable impact of artificial intelligence, which promises to deeply transform businesses in search of greater productivity.
How will we overcome these challenges? At what cost? Is pragmatism at risk of undermining creativity? What future for the European cultural industry?
Marjorie Paillon, Host of the day, will then present the program of the day.
