COVID has changed the way we pitch projects. We had to be more innovative, more original, differentiate ourselves from the competition, and that’s when digital took its place.
The democratization of AI usage this year has – once again – challenged the way we pitch our projects. AI has allowed the production of mood reels or mood decks in record time, making these tools more immersive and visually closer to the author’s intention. It has allowed marketers to be creative with a very limited budget which is crucial during the development phase.
But how can we integrate AI into the creation of marketing tools while maintaining the emotional imprint?