Let’s face it, AI is here to stay. The European Commission saw this coming and was the first institution to publish a legal framework on AI. A year after the democratisation of Chat GPT and the wave of torpor that took much of the industry by surprise, what structural changes are we having to deal with? Is generative AI redesigning the functions of the content creation value chain and placing its protagonists in a more critical thinking posture? What does this mean for the audiovisual training programmes curriculum? Do these tools allow less economic discrimination between small production houses and large groups? What roles shall cultural policies play?
Session moderated by AC Coppens.