Discover VIVID, the new UHD standard that is transforming the user experience with more colors, greater brightness, immersive 3D audio, and a guaranteed artistic vision across all screens—TVs, mobile devices, cinema, and cars. The UHD World Association (UWA) will present its royalty-free business model, live demos, and impressive figures from the Chinese market, where the standard is being adopted on a massive scale. After this keynote, you'll have all the insights on this major opportunity coming to European markets for TV production and OTT platforms—and why you should join UWA!
By the end of this keynote, you will fully understand the potential of this major opportunity for TV production and OTT platforms in Europe - and learn why and how to join UWA!
