Does data give us away? What we watch, when we drop off, what stirs us. Content creators themselves were the first to embrace data-driven production: iterative, reactive, and engineered for engagement. But how far is too far? Can we write with data without letting it write the story for us? What if data also uncovered new desires, new voices, stories the industry would never have greenlit? Between creative instinct and data-driven decision-making, between measurement and prediction, fiction is still seeking for its new balance.
Session moderated by AC Coppens, Founder – THE CATALYSTS.
