It is impossible to ignore the global surge of microdramas: hyper-aggressive Asian platforms, explosive growth, shifting user habits. The market is far too big to write off as a microtrend. But between microdramas, vertical video, and short-form formats, what exactly are we talking about? This introduction lays out a framework to help make sense of this emerging ecosystem and what’s really driving it.
Presented by Beatrice ROSSMANITH, Founder & Director – Mothership Media Consultancy.
