Series exist, but they must be seen! Regardless of a series quality, one of the biggest challenges any series faces is standing out in an overcrowded market. Nowadays, a series needs to generate engagement to be noticed. How do you create true engagement campaigns to trigger a strong emotional connection with the audience? Beyond raising awareness, how does experience design also serve the series? Shall the creators be included in the overall experience conveyed with the series or does each world remain focused on its own expertise?
A session moderated by Alice Redman, Head of content, BROADCAST INTELLIGENCE