Among the younger generation, series and social networks are in a fierce battle for attention. Social networks are multiple. A technology, a singular narrative, codes of use and customs that make it a cultural and sociological object in its own right. Beyond being a tool to promote series, social networks can be a broadcast window, a place to feed your fans between two seasons or a narrative laboratory for original series. Let’s see how these “frenemies” can forge new virtuous collaborations!
A session moderated by par Jesse Whittock, International Co editor, Deadline