For a long time, marketing people were called upon at the end of the editing process when the famous “poster” question arose. Times are changing. Marketers are increasingly helping writers and producers to make their pitch deck impactful, they are the guarantors of the DNA of a series, they anticipate the needs for promotional material to come during the shooting, they provide you with strategic advisory in accordance with the current needs of the series… In short, this person can be your guardian angel. What are the keys to a successful cooperation?
A session moderated by Remi Tereszkiewicz, CEO, Betaseries