James Farrell, Head of Local Originals, sheds some light on the strategic posture he has been championing and embodying since joining Prime Video : a customer-backwards approach, starting from the local culture to build a compelling and relevant slate of original content that contributes to the service’s global success. James discusses, over a fireside chat, his journey to making Prime Video the ultimate entertainment destination for customers.
Session moderated by Richard Middleton, Editor, Television Business International