Keynote Prime Video – How hyper-local stories and programming are loved by audiences globally as well as locally, with James Farrell

Lille Dialogues

James Farrell, Head of Local Originals, sheds some light on the strategic posture he has been championing and embodying since joining Prime Video : a customer-backwards approach, starting from the local culture to build a compelling and relevant slate of original content that contributes to the service’s global success. James discusses, over a fireside chat, his journey to making Prime Video the ultimate entertainment destination for customers.

Session moderated by Richard Middleton, Editor, Television Business International



Head of Local Originals
PRIME VIDEO - United States
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