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Advertising, windowing, … what does ‘step back in time’ TV mean for the series industry ?


Creative business inspiration

Strange time. Financing through advertising is back in vogue and content is being re-linearized via ‘fast channels’. Windowing has returned to the center of discussions, both within audiovisual groups that now juggle between linear and nonlinear offers (‘BVOD’) and between paid and free players who collaborate to finance increasingly ambitious content. Finally, the recent craze for reboots also shows a real desire for familiar and therefore comforting content. 

Over the past five years, producers and distributors have adapted. The fundamentals of the industry have also been adjusted. Finally, what changes lie ahead for those who produce, finance and distribute series in this ever-changing environment?

Session moderated by Manori Ravindran,  Executive Editor of International and Senior Writer, Variety

Speakers

Robert FRANKE

Vice President Drama
ZDF Studios - Germany
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Louise PEDERSEN

Ceo
All3Media International - United Kingdom
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Jens RICHTER

Ceo, International
FREMANTLE - United Kingdom
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Cathy PAYNE

CEO
Banijay Rights - United Kingdom
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Tim WESTCOTT

Senior Principal Analyst, Digital Content & Channels
Omdia - United Kingdom
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